• Trustworthiness (of the site)
• Reputation (of members)
• Ownership (of content)
• Moderation
• Management of content
• User interface and customisation.
According to the further investigation about the site, I have found more interesting information about the site.
First of all, Facebook moderation. Facebook now allows Page admins to set up a keyword moderation blocklist and enable a profanity blocklist that filters wall posts and comments by users into the Page wall’s spam tab. Admins can configure the list from the Manage Permissions tab of the Page admin interface.
The addition will reduce the need for automated and human-powered third-party moderation systems, and could therefore slow the growth of the Page management and moderation industries.
Facebook moderation
Secondly, Facebook content management. By experiencing a lot from Facebook I started realized that actually there is no effective content management system for Facebook. While there isn’t exactly a simple way of porting over an application like Drupal, an easy way to use CMS for Facebook would be really useful. After discussing a lot with other facebook users I have realized that community building, just like it was on the open net, is an extremely valuable activity on Facebook.
The last but not the least, the trustworthiness. The trustworthiness of Facebook is not very good. Recently, researchers have discovered that more than half a dozen Facebook applications that had been compromised by malicious hackers, this is a really serious problem. Even though most of the applications are not too big, but users still can easily get affected. A number of researchers are spending long time scouring Facebook applications for security vulnerabilities.
malicious software on users because of hacked applicaions
Reference:
http://m.readwriteweb.com/archives/how_safe_are_facebook_applications.php


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