This "the best job in the word" has played out quite nicely in social media. After visiting the links and discussing with other students I have concluded some types of interactivity that the campaign involved.
In 2009, Tourism Queensland promoted the Great Barrier Reef as a global tourism destination with a website encouraging people worldwide to apply for The Best Job In The World. They post a one-minute video application on Tourism Queensland’s Web site explaining why you should be doing the activities. People will see how much they will earn ($100K U.S) within only 6 months. For most of people it is the first time they have seen a kind of good job like this, the job vacancy really makes people interested and excited, and also wants to find more good about it. The story broke with a Reuters placement around sunrise in Australia on January 12, 2009. It also shows the island location, the links where people can apply.
The types of Interactivity engaged in here are Stromer- Gallery's interactivity as process and product. First of all, interactivity “between people through mediated channels” can be applied because Over 34,000 applications were received from over 200 countries, and whittled down to 16 finalists. Secondly, interactivity “between people and computers” can be applied because videos are posted so that everyone can see and give feedback. Last but not least, interactivity "between people and people" can be applied because people who knows will tell their friends about it and friends will tell friends too.
Reference:
http://www.jeffbullas.com/2010/02/22/how-to-run-a-successful-social-media-marketing-campaign-case-study/
http://en.wikipedia.org/wiki/Best_job_in_the_world
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